Introduce the American hit series Californication on Comedy Central. The show follows Hank Moody, a writer that tries to juggle his career, his relationship with his daughter and his ex-girlfriend, as well as his enourmous appetite for beautiful women and sex. Aside from print, radio and internet we spread around 100’s of customized panties with the tag “Who’s next?’ in premium clubs, hotels and restaurants. We also created a premium with the face of Hank printed on a pillow sleeve so you can take him home and have a sweaty night. check this Flickr panty drop set.

The new Hilfiger Denim campaign (Launch 1st of August 2008) focusses on music and friends. The branded tape sticker vehicle endorses each ad and can be dynamically used for various purposes. Please take a look at www.hilfigerdenim.com

Solving one world problem with the other.

We are in a state of perpetual war – with ourselves and with the eco-system that sustains us. Perpetual war breeds perpetual fear. In the present context, this fear stems from our extreme desire for authenticity and manifests itself in our collectively insatiable culture of consumption.

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The campaign raises attention that Supperclub is more then a trendy restaurant. The advertisements/posters intrigue and invite using the typical Supperclub language and communicate extensions like the Supperclub Cruise, Darkroom, the new opened establishment in San Francisco and Supperclub Magazine.

In 2006 Orange and Supperclub joined forces. With state of the art mobile technology we revived the Supperclub artist platform. The concept takes the platform anytime anywhere while Supperclub can push information real time ‘through the air’. The so called ‘push application’ hosts several services and content like artist exhibitions dates, creative work, latest DJ track’s, blue tooth entrance cards, free SMS drinks, wallpapers, entrance to the Supperclub community, etc.

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A cultural heritage strongly represented by Walt Disney have generated a strong foundation for an entertainment bubble. Entertainment is US language number 1 and requires truly unique skills to generate stories and use professional acting in order to reach people. Balloons, hats, cotton candy, lots of stars, a stage and it’s actors… US Elections 2008, Let the circus begin.

“I just want to get my kicks before the whole shit house goes up in flames.”
by Jim Morrison

The urban sheep follow their leader. But where is their leader going?

Coalition to stop the use of Child Soldiers.

The Unlock the City campaign is based on the international You’re holding the key proposition and the key shield logo. Beck’s proclaims to ‘unlock’ Amsterdam by sponsoring and highlighting the coolest events for their cosmopolitan target audience. Events like the Museum night, the International Fashion week, the International Film Festival and the Amsterdam Dance Event.

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The VJ’ing sessions at Club11 Amsterdam are part of the bigger Unlock Amsterdam campaign. The ‘movie’ consisted out of 7 shorts that subtly represented the brand values. My personal favorite is the enormous control room, which shows endless CCTV video grabs creating the feeling of the cities biggest brother.

The new mints belong to a new ‘non chewing’ product category where in this case it is better to suck instead of chew. The campaign with a bite made it to the front pages of the newspapers.

In 2004 the subsidies for Holland’s most prestigious cultural festival was drastically cut down. To raise attention for this fact and the festival announcement the we developed a print campaign that provokes and expresses the end of the festival. The following year the subsidies were raised back to normal.

Frank Gehry participated in a pitch for the new integrated resort on Sentosa Island, Singapore. He designed an enormous organic structure consisting out of several domains. The resort hosts a huge Atlantis themed museum, botanical gardens, water parks, health spa’s, hotels and casinos. Together with Chris Pacetti, in service of the Arnell Group, I worked on the Aquabrid concepts for the Museum.

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Portfolio website for advertising and design studio Laboratorivm.

Frank Gehry participated in a pitch for the new integrated resort on Sentosa Island, Singapore. He designed an enormous organic structure consisting out of several domains. The resort hosts a huge Atlantis themed museum, botanical gardens, water parks, health spa’s, hotels and casinos. Together with Chris Pacetti, in service of the Arnell Group, I worked on the Aquabrid concepts for the Museum.

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